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Job Description

Job Title: Lead Florist

Reports to: Operations

Location: Bethnal Green, London




The job-holder will be a valued and talented member of the Hayford & Rhodes floristry team, with responsibility for conceiving and preparing creative and profitable floral arrangements for our customers. Generally, you’ll be leading a small team of other florists – requiring you to not only be a talented and creative florist, but to also be a great communicator, highly organised, and have a good head for numbers too.


Our customers include some of the world’s most luxurious and demanding, restaurants, venues, offices, and private individuals – all of whom expect a flawless execution of the services we have committed to provide to them. Lead Florists play an important role in making this happen and need to be committed to going the extra mile when necessary – settling for nothing less than perfection and quality.


The role calls for a combination of passion, creativity, flexibility, team-working, interpersonal skills, organisation and planning, attention to detail, budget and cost control, and staying calm under pressure. Much of the work we do is carried out during unsocial hours, so early morning starts, late nights and working weekends are sometimes part of the job.



  • Designing creative and profitable floral designs that perfectly meet our client’s brief
  • Sometimes leading a small team of florists on a regular or project-by-project basis
  • Preparation of on-brand design concepts, mood boards and detailed presentations as required
  • Detailed planning of designs and installations
  • Proactively identifying and implementing ways to improve gross margin and profitability
  • Maintaining of accurate and timely records (of all types) relating to jobs and customers
  • Ordering of flowers, equipment and other items required, always staying within budget for each order
  • Preparation of vases, materials and equipment
  • Conditioning and preparation of flowers in the workroom
  • Styling and setting up of displays and installation of agreed floral designs
  • Loading and unloading of vans
  • Driving to and from customers’ premises and venues as required
  • Tidying up and removal of waste after installation
  • Break down and clearance of installations and displays
  • Planned and unplanned maintenance of arrangements between installations
  • Comply with all company policies and procedures at all times
  • This job description is intended to provide a broad outline of the main responsibilities only. It is expected that the job-holder will be flexible in developing their role by mutual agreement, and that they may be required to carry out other duties commensurate with their grading and expertise



  • Experience in designing and installing creative floral designs
  • Creativity and passion
  • A proven ability to prepare and manage budgets
  • An ability to plan ahead and be organised
  • A team player
  • Advanced knowledge of flower varieties and floristry techniques
  • A strong understanding of customer needs, delighting them and going the extra mile
  • Excellent knowledge of the flower industry
  • Highly organised with good attention to detail
  • Highly motivated and able to work under pressure
  • Minimum 3 years of experience working in the flower industry, with at least 1 years of experience of contract floristry
  • A commitment to continuing their professional development
  • Good oral and written communicator in English
  • Full UK driving licence essential

Send your resume and covering letter to to apply.


Hayford & Rhodes are renowned for floral creativity, timeless style, meticulous planning and exemplary service and are a trusted supplier to the most iconic venues in London. With a rich, illustrious, heritage designing luxury flowers; we pride ourselves on our commitment to design, quality and excellence. We are always on the look out for new talent to join our ever growing team, keep an eye out for new opportunities here.