Hayford & Rhodes International

Our History

Established in 1924, London, Hayford & Rhodes began their story as William Hayford, a heritage luxury florist, whom were the first in the City to deliver flowers on a wide scale and became the florist of choice for high profile clients including Winston Churchill, The Mayor of London and The Queen Mother.

It’s been over a decade since the three Rhodes sisters – Joanna, Amy and Laura – took over what was then William Hayford to form the brand Hayford & Rhodes.

Joanna, the youngest sister who is now the leading force behind Hayford & Rhodes, has utilised her creative skills as a fine artist and down to earth personality to elevate the brand to the design led, artisanal, approachable Florist it is today.

Our Process

It is the Hayford & Rhodes ethos to produce original design that hits the brief every time.
In order to convey our creative vision crafting mood boards and sketching floral ideas bespoke to each of our wonderful clients is an integral part of our process. It is our mission to never replicate the same design twice, which is what sets us apart from the rest. With a dynamic team composed of experienced florists, artists and designers, we work with vision, creativity and craftsmanship, always innovating to remain at the forefront of British floristry.  


Floral foam is an ongoing issue within the floristry community, a long standing non-biogradable plastic product. Wherever possible we avoid using florist foam, devising solutions to build and construct installations using alternative environmentally friendly means.

 All of our green waste and cardboard is separated by us, taken off site from our central London base, composted and recycled. Flowers, foliages and plants once used for Events and Weddings are distributed amongst our local community and hospices or repurposed by the wonderful Floral Angels to be loved again. 


With a rich, illustrious, heritage designing luxury flowers for prestigious clients, events and venues; we pride ourselves on relationships and trust. Whether it’s a small, private wedding for 20 guests or Ascot for 20,000, our bottom line has been and always will be about beautiful flowers to make our clients happy.  


COSMIC (Children of St. Mary’s Intensive Care) was founded in 1994 to raise money for the Paediatric Intensive Care Unit (PICU) located at St. Mary’s Hospital in Paddington, London.  The unit treats approximately 400 desperately ill children each year.

Joanna, mother to two gorgeous children, cultivates a family approach to every aspect of her life including her business. Edward, Joanna’s youngest, encountered difficulties as a small baby and entered the intensive care of St Mary’s, Paddington. Subsequently joining the COSMIC board Hayford & Rhodes provides support to the charity through floral bouquets and Christmas for the children. Soon to be launched our COSMIC bouquet has been designed specifically to fund support, if you would like to find out more please email info@hayfordandrhodes.co.uk